About Bild brands
Building The Systems Behind Modern Business Growth
BILD Brands was created to solve a problem we saw across nearly every industry: great businesses struggling to grow because they lacked the right strategy, systems, and infrastructure to generate consistent leads.
Too many companies rely on scattered marketing tactics, disconnected tools, and unclear messaging. The result is unpredictable growth, wasted advertising spend, and a constant feeling of starting over. BILD Brands was built to change that.
We help companies design and implement complete lead generation systems by combining strategy, funnel design, automation, and advertising into one cohesive engine that turns attention into qualified customers.
Our focus isn’t just marketing. It’s building the entire system behind your growth.
What We Do
At BILD Brands, we specialize in designing the infrastructure that powers modern businesses.
Strategy
Clear positioning, offers, and messaging that attract the right audience.
Funnels & Websites
Conversion-focused funnels and websites designed to capture and convert traffic.
Automation & Systems
Backend systems that nurture leads, manage pipelines, and streamline operations.
Paid Advertising
Targeted advertising campaigns designed to drive consistent, qualified traffic.
The Story Behind BILD Brands
BILD Brands was founded after years of firsthand experience working inside the fitness and events industry.
The Beginning – Building FitCon
The foundation of BILD Brands started long before the company itself existed. While building FitCon, we had the opportunity to work closely with hundreds of the top fitness brands in the world.
This provided a rare front-row seat to what separated companies that grew rapidly from those that struggled. The biggest difference wasn’t always the product. It was their branding, positioning, and the systems behind their marketing.
That realization sparked the beginning of what would eventually become BILD Brands.
Rebranding & Automating FitCon
As FitCon continued to grow, it became clear the brand itself needed to evolve.
The company underwent a full rebrand, redefining its identity, messaging, and positioning within the fitness industry. Alongside the new brand direction, systems and automations were implemented to support scalable growth.
The transformation changed everything. The event began attracting better partners, stronger sponsors, and higher quality opportunities.
It proved firsthand how powerful the right brand and systems can be.
Scaling & Exit
After growing FitCon to more than 30,000 attendees, the next chapter began.
The company was successfully sold, marking the completion of a multi-year journey of building, scaling, and positioning a brand for acquisition.
The experience reinforced a powerful lesson: companies that combine strong branding with strong systems create the most valuable businesses.
The Launch of BILD Brands
After years of working with growing companies, one pattern became clear. Many businesses had incredible products and passionate founders, but they struggled to grow because they lacked the right strategy, systems, and infrastructure behind their marketing.
Too many companies relied on scattered tactics, disconnected tools, and unclear messaging.
BILD Brands was created to solve that problem.
Today, BILD Brands helps companies design and build complete lead generation systems by combining strategy, funnel design, automation, and advertising into one cohesive engine that consistently turns attention into qualified customers.
About The Founder
“Scaling a business isn’t just about marketing harder. It’s about building the right systems behind your brand. When strategy, automation, and lead generation work together, growth stops being unpredictable and starts becoming repeatable.”
Dallin Rogers is the founder of BILD Brands, a company focused on helping businesses scale through strategic branding, lead generation systems, and marketing infrastructure. Before launching BILD Brands, he founded and built FitCon, one of the largest fitness expos in the United States, working with hundreds of leading fitness brands and gaining firsthand insight into what separates companies that grow from those that struggle.
After growing FitCon to more than 30,000 attendees and successfully selling the company in 2022, Dallin launched BILD Brands to help other entrepreneurs build the same scalable growth infrastructure behind their businesses. Today, BILD Brands designs complete lead generation systems by combining strategy, funnel design, automation, and advertising into one cohesive engine that consistently turns attention into qualified customers.
- Founded & Sold FitCon
- BS & MBA From University of Utah
- Swam English Channel on to Omaha Beach in Normandy
- Completed 300 Miles In From Sparta To Thermopylae, Greece
- 100 Miles on Bataan Death march
- Iron Man 140.6
- Husband & Father of 3
Dallin Rogers
Founder & Ceo