COMING SOON
BILD YOU Masterclass
From Owner Operator to CEO
The Truth Is...
I USED To laugh
When people called themselves a CEO.
I was wrong…
I was technically a “CEO” on paper, but I didn’t feel like one. I was buried in daily tasks, making every decision, and putting out fires instead of building a real company.
I was stuck in the weeds handling client issues, answering emails, running marketing, managing operations, etc. Basically, I was doing everything but leading. I wasn’t creating a vision. I wasn’t building a system that could scale. I wasn’t thinking like an executive.
It took a major mindset shift along with the right skills, systems, and strategy to step into my role as a real CEO.
That’s why I created BILD YOU—to help entrepreneurs like you stop working in the weeds of your business and start running it like a true executive.
It's time to build you as a leader. As a CEO.
The System That Transforms Business Owners Into CEOs.
In Just 12 Weeks, You Will Leave With:
- A Clear CEO Mindset & Leadership Framework
- A Defined Vision & Strategic Plan
- The Confidence to Own Your Role as CEO
- A Scalable Business Model
- Automated Systems & Processes
- After 12 weeks, you’ll no longer just own a business—you’ll run it like a CEO.
100% Guaranteed Or We Keep Working With You!
$2,500
LIve LIfe By Design
Build a business that works for you - so you can focus on what truly matters.
what is Included In BILD YOU Masterclass?
10-Week BILD YOU Workbook
Shipped to your door for you to follow along.
10-Week BILD YOU Online Course
A step-by-step course designed to take your brand to the next level.
Personal Brand Confidence & Mindset Coaching
Break through limiting beliefs, imposter syndrome, and mental roadblocks holding you back.
Weekly Group Coaching Calls
Get weekly trainings, real-time feedback & strategy sessions wtihin a group setting.
24/7 Access to Mentor
Ongoing support through our mentorship platform for real-time feedback.
12-Week Bild Academy Membership
Access to exclusive courses, workbooks, templates, and resources to refine your branding and marketing strategy.
Issues Every Leader Faces:
🚫 Feeling Stuck in the Business Instead of Growing It
You’re constantly caught up in day-to-day tasks, making it impossible to step back and focus on growth. Instead of running your business, it feels like your business is running you.
🚫 Burnout from Doing Too Much
You’re working long hours, answering every email, managing every client, and handling every problem. The constant grind is draining, leaving no time for creativity, vision, or personal life.
🚫 No Work-Life Balance or Personal Freedom
You started your business for freedom, but instead, you feel trapped. There’s never enough time to step away without things falling apart, and vacations, family time, and personal growth always take a backseat.
🚫 No Clear Systems or Processes
Your business lacks structure, and everything feels chaotic. There are no repeatable processes in place, which means you’re constantly reacting instead of executing a strategic plan.
The BILD YOU Online Course
A complete framework for stepping into your personal power, refining your message, and leading with undeniable confidence.
The 12-Week Program Outline
A step-by-step roadmap to becoming the CEO of your brand.
Week 1: Personal Brand & Mindset Audit – Setting Your Baseline
Before you can grow, you need clarity on where you are. This week, you’ll undergo a personal brand and mindset audit with one of our BILD YOU coaches to assess your current strengths, weaknesses, and roadblocks. This will set your baseline so you can measure your transformation over the next 12 weeks.
Week 2: The Vision – Designing Your Ideal Life & Business
Building a business without a clear vision is like driving without a destination. This week, you’ll define what success looks like for you, establish your core values, and create a blueprint for a business that supports your ideal lifestyle—without sacrificing time, energy, or freedom.
Week 3: CEO Mindset – The Mental Shift from Operator to Leader
To run a business like a CEO, you have to start thinking like one. This week, you’ll uncover the limiting beliefs keeping you stuck in the day-to-day and develop the mindset needed to make high-level decisions, delegate effectively, and lead with confidence.
Week 4: The Scalable Business Model – Monetize Smarter, Not Harder
If your business relies on you to generate revenue, you don’t have a business—you have a job. This week, you’ll design a scalable revenue model that allows you to grow without working 24/7, whether through subscriptions, memberships, digital products, or high-ticket services.
Week 5: Systems & Automation – Freeing Yourself from Daily Operations
A business that relies on you for everything will always keep you stuck. This week, you’ll build repeatable processes, automate key tasks, and streamline your backend operations so your business can run efficiently without you having to manage every detail.
Week 6: Marketing & Branding – Attracting the Right People with the Right Message
Marketing shouldn’t feel like guesswork. This week, you’ll develop a clear, compelling brand strategy and learn how to create content, messaging, and marketing systems that attract your ideal customers and position you as an authority.
Week 7: Lead Generation – Turning Traffic Into Paying Customers
A brand without leads is just a hobby. This week, you’ll build a consistent lead generation system that brings in high-quality prospects, nurtures them effectively, and converts them into paying clients—without relying on constant hustle or cold outreach.
Week 8: Sales & Conversions – Selling Without Feeling Like You’re Selling
Sales don’t have to be pushy or uncomfortable. This week, you’ll learn how to position your offer, structure a high-converting sales funnel, and close deals with confidence—so you can generate revenue without chasing clients.
Week 9: Leadership & Team Building – Creating a Business That Runs Without You
If you’re doing everything yourself, you’re the bottleneck. This week, you’ll learn how to attract, hire, and lead the right people so you can scale efficiently while focusing on growth and vision instead of daily tasks.
Week 10: Customer Experience & Retention – Creating Long-Term Loyalty
Sustainable businesses don’t just focus on getting new customers—they focus on keeping them. This week, you’ll optimize your onboarding, delivery, and customer experience to increase retention, maximize lifetime value, and turn clients into brand ambassadors.
Week 11: Wealth Creation – Moving Beyond Just Making Money
Earning revenue is one thing—building long-term wealth is another. This week, you’ll learn how to maximize profitability, create passive income, and reinvest in your business to build financial stability and freedom.
Week 12: Final Personal Brand & Mindset Audit – Measuring Your Transformation
This final week is where everything comes together. You’ll complete a second personal brand and mindset audit with a BILD YOU coach to measure your progress, identify final refinements, and step fully into your new role as a CEO with clarity, confidence, and a business that supports your life.
Effortlessly
Build A CEO Mindset
What's The Process?
Upon registration, you will receive a confirmation email with a link to schedule your Brand Audit call.
During this call, we will cover the specific details of the program & issue your brand audit (if you have not already received it).
During the onboarding call, you will receive all the registration details for the Bild Academy App.
Once registered, you will be able to access the Accelerator Program within the app and begin the program.
**see FAQ's for official policies**
" When I rebranded FitCon, EVERYTHING CHANGED. I attracted the right clients, the right partners, and it lead to the eventual sale."
While building FitCon, I worked with hundreds of the top fitness brands around the world. I quickly learned that the most successful companies had the best branding, marketing, and mindset. Even though many of them had inferior products, mindset & marketing always won. This is where my passion for building brands started. It is now my mission to provide companies with the branding & mindset to compete in the market today.
- Founded & Sold FitCon
- BS & MBA From University of Utah
- Branding & Mindset Expert
- Husband & Father of 3
Dallin Rogers
Founder & Ceo
What People Are Saying
Heidi Peterson
Jared Gavard
Alex Hansen
FAQ's
If, after 6-weeks you do not have a clear game plan for your brand, we will keep working with you until you do.
We have a no refund policy. We do have a 100% guarantee you will have a clear game plan for your brand, or we keep working with you.
Absolutely! Every week, we host a live coaching call with a dedicated Q&A session where you can get real-time feedback and expert insights.
Plus, you’ll have 24/7 access to the Accelerator group chat inside our app, where you can ask questions anytime. A brand specialist will respond within 24 hours, ensuring you always have the support you need. 🚀
After completing the Brand Accelerator, you’ll continue your growth inside Bild Academy for $197/month. This gives you ongoing access to expert training, resources, and community support.
You can cancel anytime (prior to the auto renew) directly through your membership platform—no hassle, no commitments. 🚀
The program is designed to be completed in 6 weeks, with one section per week. However, you can go at your own pace—many participants finish in just 2-3 weeks by diving in and taking action faster. 🚀
Each section takes approximately 1 hour to complete. This could change depending on how deep you want to dive into the work. The course includes 6 sections, designed for both efficiency and in-depth learning. 🚀
All the weekly calls can be watched on the Bild Academy Circle App. Details on how to access the call will be sent upon registering.
Yes, we will record the weekly calls and place them in your user feed for you to review at any time.