My Story
About Dallin Rogers, The Founder
Launched FitCon
This is where it all started. I had the incredible opportunity to work with hundreds of the top fitness brands in the industry, giving me a front-row seat to what made some brands thrive while others fell short. It was through this experience that my passion for branding was born
Rebranded FitCon
In 2018, I made one of the best business decisions of my life—I rebranded my company, FitCon. At the time, we had a solid foundation, but something was missing. The brand felt misaligned, outdated, and wasn’t attracting the right opportunities.
So, we took a step back, redefined our brand identity, messaging, and positioning, and built a brand that truly reflected where we wanted to go—not just where we were.
Sold FItCon
After growing FitCon to over 30,000 attendees, I knew it was time to move on to the next chapter. In 2022, I sold FitCon and set my sights on a new passion, helping other companies build powerful brands. Through my years of experience, I developed a deep love for branding and understanding what makes businesses stand out. I wanted to share that knowledge and help others create brands that inspire, connect, and thrive in their industries.
Launched Bild Brands
In 2024, after seeing countless companies struggle with branding, messaging, marketing, and sales, I knew something had to change. Too many businesses had incredible potential but were held back by confusing positioning, weak branding, and ineffective growth strategies.
So, I launched Bild Brands—a company built to help entrepreneurs and business owners stop guessing and start scaling with a clear, strategic, and high-converting brand.
About Dallin Rogers
Permission To Dream
If there’s one superpower in life, it’s the ability to dream. Sadly, many have lost touch with this art. My mission is to create experiences and build a community that rekindles the spirit of dreaming in people’s lives.
- Founded & Sold FitCon
- Masters Of Business Administration (MBA)
- Bachelors of Science Kinesiology
- Swam English Channel on to Omaha Beach in Normandy
- Completed 300 Miles In From Sparta To Thermopylae, Greece
- 100 Miles on Bataan Death march
- Iron Man 140.6
- Husband & Father of 3
" When I rebranded FitCon, EVERYTHING CHANGED. I attracted the right clients, the right partners, and it lead to the eventual sale."
While building FitCon, I worked with hundreds of the top fitness brands around the world. I quickly learned that the most successful companies had the best branding, marketing, and mindset. Even though many of them had inferior products, mindset & marketing always won. This is where my passion for building brands started. It is now my mission to provide companies with the branding & mindset to compete in the market today.
- Founded & Sold FitCon
- BS & MBA From University of Utah
- Branding & Mindset Expert
- Husband & Father of 3
Dallin Rogers
Founder & Ceo
